Modern IT organizations in companies of all sizes can now virtualize and relocate their application workloads and data outside of their own facilities, and even outside of leased colocation Data Centers. The modern public cloud environment offers unprecedented on-demand scalability and a broad array of options for many variables. Top strategies for a new, greenfield deployment with an upstart company today would likely differ greatly from the approach of even 5 years ago. This market has matured rapidly, hastened by intense competition between top providers like Amazon, Microsoft, Google, Dell, IBM, Cisco, and HPE.