In CPaaS, there are really two different ways that an organization can consume or deploy this in their environment. The first is a traditional player, like Twilio. Twilio and the traditional players tend to focus on organizations having their own developers or outsourcing the development – they truly provide the platform, not the creation and management of solutions. Secondly, a few companies are starting to create packages that are more friendly for small to medium sized organizations – and offer a fully managed solution. This allows organizations that don’t have the developers or the CAPEX in house, access to CPaaS solutions that traditionally weren’t viable. Thereby, increasing their capabilities and improving their competitiveness in their respective markets. That’s a game changer!